Last Updated on June 28, 2022 by Anastasios Antoniadis
TikTok is one of the most widely used applications these days. For this reason, many companies have decided to integrate local influencers as a marketing strategy to help with their brand’s positioning and thus reach their target audience.
Being an app used by children, seniors, young people, and even adults who actively upload content to this platform, the variety of audiences to reach here is vast. Many people not necessarily from the entertainment industry, such as actors, singers, and others, have managed to position themselves on TikTok, meaning that your brand also has all the chances to do so.
TikTok content represents a wide variety of mini-videos and tutorials on cooking, dancing, singing, and jokes, among others. It is, undoubtedly, an important platform to grow your business, company, or personal brand, not to mention the great possibilities of influencer marketing it will bring.
For this, many companies pay influencers to use their products in their videos, create trends according to what they are looking to offer, and other strategies.
How to integrate TikTok into your marketing strategy?
To integrate TikTok into your marketing strategy and thus reach your target audience, you must consider the content you will create. Reviewing this platform and seeing what types of videos are uploaded and which could be adapted to the product you offer is essential. This platform is so universal in its content that every business, from a free essay writer to a well-known tech giant, can find its ways of promotion here.
When all the necessary preparations are done, here comes the part of integrating influencers into your marketing strategy and creating trends and advertising. Be not afraid if you are new to this process, as the following points of this article will briefly instruct you on what to do next.
First of all, research the platform and come up with content ideas
Before you start promoting yourself on TikTok and create organic content to promote your brand, it’s essential to review the platform. See the type of shared videos, and know the trends, challenges, and other options this social network offers you to understand how to integrate it with your brand.
Your content should be fun and original, as this will give your video greater organic reach. Using the right hashtags will also help your content appear on TikTok’s homepage more than once.
Run campaigns with influencers
You can find influencers on this social network to any taste, subscriber amount, and content topic. And it’s straightforward to grow your following as long as the content is entertaining. If you want to reach more of your target audience, running influencer campaigns will be an excellent way for your brand to get noticed.
It is essential to consider which influencer you will hire for your campaign, especially the target audience, the number of followers, and their reputation in the community. If you are a small brand, do not try to chase the big numbers. Micro-influencers with high-quality content and smaller audiences might be your best choice.
Fortunately, some tools allow companies to search TikTok bios, which will help you find an influencer whose audience matches your brand’s target audience.
Don’t be afraid to use paid advertising on TikTok
Another way to position yourself within TikTok is through paid advertising. The platform currently has native content ads in the feed, a format similar to story ads.
It also has Brand Takeover, a format that allows brands to take control of the platform for a day, with images and videos with embedded links to landing pages.
Finally, there are Branded lenses, which are similar to Snapchat’s lenses and allow TikTok users to add them to their content.
Launch a challenge with a hashtag
If you look at TikTok trends, you will notice that most hashtags are challenges set by and for the community. The idea is to launch a challenge to promote the business’s brand. Remember that a challenge motivates users to recreate content by adding the corresponding hashtag to the post, and user-generated content is the best and cheapest way to advertise.
This will help to position your brand and make it known. Above all, if you use an influencer for this challenge, you will be able to reach your target audience, and it will be easier to make the message you want to transmit viral.
Success stories of companies using TikTok
Today, many companies are choosing to share their content and promote their products on TikTok, either with the help of influencers, paying for advertising, or creating videos aimed at their target audience.
This article presents two cases of how a good marketing campaign and the proper challenge can make your brand viral and position it on the platform.
Guess & it starts on TikTok
When this fashion giant entered the world of TikTok, it created the hashtag challenge #InMyDenim, which invited users to transform an unkempt outfit into a stylish one using a denim garment.
For this trend, the Guess brand used Madison Willow, an actress with 1 million followers on TikTok. It quickly went viral and was reproduced by other users, who also shared the hashtag, raising awareness of the brand.
Red Bull and its extreme sports videos on TikTok
The content on TikTok of the energy drink brand Red Bull is based on its slogan: “It gives you wings.” Its strategy is to show extreme sports videos of athletes doing aerial stunts, and it has more than 3.7 million followers.
Some sports seen in Red Bull’s TikTok videos include snowboarders, BMX, and other athletes jumping or doing tricks in the air.
Tiktokers with the most followers worldwide
- Charli D’Amelio: is an American dancer and internet celebrity. She is known for the dance videos she uploads to TikTok. She currently has 131.5 million followers on this social network.
- Addison Rae: is an American internet celebrity and also a dancer. She is the second most followed person on TikTok. She currently has 85.9 million followers on TikTok.
- Zach King: is a filmmaker, Youtuber, and now a well-known tiktoker. The videos he often shares are digitally edited and give the impression that he is performing magic. He currently has 66.5 million followers on this social network.
- Loren Gray: is an American singer, actress, music producer, model, and influencer. The videos she uploads are usually about dance, fashion, skin routines, among others. She currently has 54.3 million followers on this social network.