Moosend Review, Pricing, Key Email Marketing & Lead Generation Features

In this Moosend review, you will find all the details about the popular email marketing service to identify whether it's the right fit for your business.

Moosend is an email marketing platform for small businesses that effectively helps them execute their marketing campaigns. Moosend's automation workflows offer more flexibility than its competitors. Their free support plan does not offer priority or phone support and is limited to five days per week. It also has limited third-party integrations.

Yannis Psarras (a fellow Greek –how rare!) is the creator of Moosend back in 2011. Moosend is ideal for entrepreneurs and small businesses and is one of my top email marketing software picks.

Moosend Key Features

Moosend offers all the core functionality you would expect from an email marketing platform, including:

  • 39 third-party platform integration options
  • A/B testing
  • Advanced personalization for segments
  • Analytics and reports
  • Anti-bot protection
  • Drag-and-drop email editor
  • Email marketing funnels and workflows
  • Export reports
  • Fast-loading landing pages
  • GDPR Compliance
  • Intelligent email list segmentation
  • Intuitive email marketing interface
  • Lead generation tools: Custom sign-up forms and landing pages
  • Marketing automation tools
  • Product recommendations
  • SMP service
  • Sophisticated personalization and segmentation options
  • Robust range of responsive email & landing page templates

Several other niche-specific features and automations.

Moosend Features in Detail

We'll be discussing Moosend's key features below. We have included product screenshots to give you an idea of the solution's usability and interface.

User Interface

Moosend's interface is easy to use and navigate, a key feature for any email marketing platform. The homepage is clean and has a list on the left to find templates for your first email address.

You can filter your templates according to your specific needs. You can use the dashboard to view your customer lists and current campaigns. You can access helpful analytics and set up A/B tests by clicking on a campaign.

You can start four types of campaigns in Moosend. These include a broadcast campaign, a split-test campaign, and RSS feeds or updated feeds from URL email emails.

You can also have your mailing lists duplicated or imported from another service. You can also view color-coded subscribe and unsubscribe numbers to see how your campaigns perform.

You can find each list's email sequences and tags under the automation tab. There are many types of triggers, sequences, and eCommerce options available.

Email Templates

Moosend Email Template page
(Image source: Moosend)

An attractive template is essential for a successful email marketing campaign. You can design your emails yourself if you are proficient in HTML coding. Most customers prefer a more straightforward route and use a pre-made option.

If you are looking for professionalism and simplicity, Moosend templates will be a great choice. There are many templates available, all well-organized in a gallery. You can filter templates by industry or type of campaign. You can also customize your templates in any way you like.

Moosend makes it easy to design email campaigns. It is similar to many other leading email marketing tools.

You can personalize your templates in many ways before reaching your audience. This includes adding subscriber custom fields or product recommendations. 

After creating your newsletter templates, you can set them up to be sent as part of an automatic campaign.

Data Storage and Integration

Moosend can be used to store and collect personal customer data, which is crucial for segmentation, content personalization, and advanced trigger email campaigns.

Data fields organize the information you store and collect in Moosend. These data fields can segment your lists and send more targeted communications. Moosend has three data fields by default: email, name, and phone number. You can also create unlimited custom data fields to gather relevant information about your company.

Moosend offers standard custom data fields.

  • Age
  • Birthday
  • Gender
  • Location
  • Recent purchases

Data and Customer Import in Moosend

Moosend import members page

Moosend allows you to import data in several different ways. We have highlighted some of the most common methods for data collection.

Data Collection MethodDescription
Moosend APIMoosend has an open API that allows businesses to create custom integrations.

You can use Moosend to move data in and out of Moosend and build custom applications around the platform.
Manual EntryCustomer information can be entered manually through copy and paste. You can add 500 new members at a time with this method.
Pre-built integrationsBuilt-in integrations allow Moosend to share data to and from third-party platforms seamlessly.

Moosend offers 39 native integrations, which is limited compared to other top email marketing tools
SpreadsheetsYou can upload spreadsheets that contain customer data in CSV and TXT file formats. Files can be no larger than 40MBs.
Signup formsYou can embed signup forms in your website and emails to capture customer data.

Email Segmentation & Logical Operators

Moosend's platform has segmentation tools you can use to create customer segments from the data in the system. Segments are a great way to improve the relevancy of your emails and reduce costs by reducing send volumes.

  You can define the conditions for each segment to include or exclude certain items from your list. Each segment can have up to 20 conditions. These are some segmentation conditions that You can find in Moosend:

Data SourceDescriptionExample Data Points
Contact ActivityThis type of segment condition is based on contact behavior.Opened any campaign
Specific campaign clicked
Purchased a product
Contact InformationThis segment condition is based on the attributes associated with each customer.Email
Mobile number
Verified for double opt-in
Device type
TimeThis type of condition segments contacts based on signup or import date.Date added
Date updated

Moosend allows you to create complex segments using conditional operators and regular expressions. Moosend's operator support:

  • Is
  • is not
  • Contains
  • Does not contain
  • Starts with
  • Does not start with
  • Ends with
  • Does not end with
  • Is empty
  • Is not empty
  • Is before
  • Is after
  • Is between
  • Is not between
  • is true
  • Is false

Drag-and-drop Email Builder

Moosend also includes an email editor to create professional and custom emails. Drag and drop different content types into your email template, including:

  • Article
  • Button
  • Image
  • Product
  • Social media icon
  • Text
  • Timer
  • Video

 You can add conditional blocks to your email templates. This allows you to create dynamic emails with unique content tailored to your subscribers based on your collected data. You could offer a weekend getaway in the mountains to only recipients who live in a specific area.

 Moosend has about 70 pre-designed templates. This is far less than some of its competitors. AWeber, for example, has over 700 pre-designed templates.

You can see how your emails will look on your browser and desktop. You can also send yourself a test email. You cannot test cross-client compatibility for emails displayed on different email service providers.

A/B Testing with Moosend

Moosend campaign menu; regular, A/B testing repeatable
(Image source: Moosend)

Moosend offers an A/B testing tool to help you optimize your email subject lines and emails. Each email version can be created and sent to a fraction of your customers. Moosend keeps track of each version's performance and allows you to choose the winning email to send to the rest.

This table highlights the critical components of Moosend's A/B testing.

A/B Testing FeatureDescription
VariablesEmail content, from information, subject line
Email VariationsUp to 2 versions
Testing Pool Size1% to 100% of the list
Testing Length Period24 hours
Winning MetricsUnique clicks, unique opens
Moosend's A/B testing feature list

Marketing Automation

Moosend lets you create drip campaigns that send automated messages to your customers. Pre-built flows are available in Moosend with time and trigger dates for 18 drip campaign variants.

  • Abandoned cart
  • Happy birthday email
  • Repeat purchases reminder
  • Special offer reminder
  • Upsell & cross-sell

You can use Moosend's flow creator to create complicated drip campaigns. You can build automation workflows using the flow builder, a drag-and-drop visual canvas. Here are some triggers that you can add to your workflow.

  • Add & remove tag
  • Increase & decrease custom field value
  • Post a webhook
  • Send email campaign
  • Set custom field value
  • Split flow
  • Subscribe & unsubscribe to list
  • Trigger another automation
  • Wait a specific time interval

Email Deliverability Best Practices & Features

Choosing an email platform that delivers a high percentage (or more) of your messages to recipients' inboxes is essential. The term email deliverability describes precisely that.

Moosend adheres to almost every single best practice, including email deliverability. Two critical omissions include double opt-in and automatic contact removal when stumbling upon soft or hard bounces.

Email Deliverability FeaturesSupported by Moosend
Automated contact removal for soft & hard bouncesNo
Dedicated click trackingYes
Dedicated domainYes
Dedicated IP addressYes
Deliverability analytics and reportingYes
Deliverability-specific benchmarksNo
Double opt-inYes
Email authentication (DKIM & SPF)Yes
Unsubscribe optionYes
Moosend's email deliverability offerings

Email Analytics & Reporting

Moosend allows you to generate reports that show key metrics and provide actionable insight to help grow your business. These are just a few metrics that you can track in your reports.

  • Activity By Location
  • Bounced
  • Browser mostly viewed on
  • Clicked
  • Complained
  • Devices mostly viewed on
  • Email client mostly viewed on
  • Opened & not opened
  • Sent
  • Unsubscribed

Third-Party Integrations

Moosend provides 39 native third-party integrations that are far more than its competitors. Mailchimp, for example, has over 250 integrated integrations. Moosend has partnered up with PieSync and Zapier to allow users to connect to hundreds of applications. However, an additional subscription is required to benefit from this partnership fully. Here are some examples of Moosend integrations.

Moosend Lead Generation Tools

Moosend's platform provides robust email marketing and automation solutions. However, let's move on to the next step; Lead generation is a crucial to any marketer's success. It can increase sales, improve ROI and even help improve your website.

Let's look at the two available lead generation tools.

Landing Pages

Landing Pages are essential to SEO as entry points to any website. They're visually appealing, provide only the relevant information, and have verbs and imagery that direct the user towards a particular action.

This platform features a powerful landing page builder with a Drag and Drop editor. It does not require any prior knowledge of HTML and offers a variety of templates you can customize to your taste.

The best thing about Moosend landing pages is their loading speed. Load time can be detrimental to your marketing efforts. This feature ensures that all actions align with the brand's content and engagement goals.

Moosend's landing page feature makes it easy to customize templates and comply with GDPR. The editor also allows creators to view their content on different devices.

Finally, to maintain brand consistency, you can use tools and widgets that the landing page editor does not contain. You can also save website updates to preserve your brand so you can go back to the landing pages you liked in the past.

Subscription Forms

As I mentioned, subscription forms are the second lead generation tool offered by Moosend. Subscription forms can be a great way to collect prospects' email addresses and build an email list with people interested in your content. 

The Form Designer by Moosend is easy to use and doesn't require HTML knowledge. Subscription forms are easy to use. There are many options for customizable templates, including:

Another great feature of Moosend's subscription forms is choosing which forms to display to each person based on their location, operating system, and device. 

Subscription form customization gives you greater control over your sales funnels and more flexibility in tailoring email content to customer groups with similar attributes.

Moosend Pricing & Cost

Moosend pricing starts at $9 per month for up to 500 subscribers. The platform offers a free plan and an enterprise plan with custom pricing.

Moosend offers a 22% discount for annual contracts that are paid upfront. Note that there are no pay-as-you-go plans available.

SubscribersMonthly PlanAnnual Plan
Up to 500$9/month$84/year
501 – 1,000$16/month$156/year
1,001- 2,000$24/month$228/year
2,001 – 3,000$32/month$312/year
3,001 – 5,000$48/month$456/year
5,001 – 8,000$64/month$624/year
8,001 – 10,000$88/month$840/year
10,001 – 25,000$160/month$1,536/year
25,001 – 50,000$315/month$3,024/year
50,001 – 75,000$416/month$3,996/year
75,001 – 100,000$624/month$5,988/year
Moosend pricing on the monthly and annual plans

Is Moosend the Right Choice For You?

Moosend, an email marketing platform for small businesses, effectively helps them execute their marketing campaigns. Moosend's automation workflows are comparable to similar-priced options.

Moosend Limitations

However, there are some limitations with Moosend that could be a deal-breaker for you. The free plan does not offer priority or phone support. Customer support is available only five days per week.

Moosend offers only 70 email templates and limited (39) integrations with third-party platforms.

Moosend offers a free service that includes 1,000 subscribers and 3,000 email messages per month. The paid plan at Moosend starts at $9 per month and grows based on your contacts.

Possible Alternatives

  • ActiveCampaign offers 125+ email templates, powerful AI features, and 850+ apps and platforms.
  • Another solution that integrates more than 240 third-party software and services is Mailchimp.