Keeping up with digital trends in 2022

Last Updated: August 31, 2022 @ 23:09
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Written By Anastasios Antoniadis

(Former) Computer science Ph.D. student, amateur photographer, passionate blogger, SEO-nerd, and tech-enthusiast, Anastasios is the creator of BORDERPOLAR back in October 2020.

The modern world revolves around digital trends. Things happen online more than ever before: work, school, advertising and marketing, and everything in between. Digital trends are changing all the time so fast, in fact, that it can be hard to keep up. Certain industries require you to keep your finger on the pulse of digital trends in order to stay one step ahead of competitors.

In this article, we will look at how you can keep up to date with all the latest digital trends.

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Pay attention to Google

More than 60% of online searches go through Google. This search engine giant has a big impact on digital marketing trends and search engine optimization strategies. In fact, brands that want to keep up with the digital trends follow Google and its latest developments religiously. You should also follow Google's various news feeds to stay on top of what is happening in the digital world.

Many Google representatives actively post updates on social media, such as Twitter, making these platforms an excellent source for Google's official statements. Google also publishes blog posts that discuss the latest updates and recommendations. When you join these blogs and follow important social media channels, you will be notified when Google releases a new update.

Google is a very important resource for every business and brand, no matter what their market is. This is especially true for online businesses that don't have a physical location, as they benefit from Google in terms of both local and global marketing. For instance, international online stores and online casinos benefit from the limitless possibilities offered by Google.

“Google is an excellent tool: with unlimited possibilities, Google makes it possible for the iGaming market and other industries to share their services and products around the world,” says Markus Nieminen of Kasinonetti.

Google is a global channel that should not be ignored when it comes to keeping up with digital trends and updates.

Search engine optimization is strongly related to the marketing strategy of many brands. As Google is currently the largest and most popular search engine, brands should pay attention to search engine optimization and related tools.

Using tools such as Moz and Ahrefs is useful because they allow you to search for keywords and identify trends. Moz is a piece of software that sells inbound marketing and marketing analytics subscriptions. By employing tools such as these, you can improve your ranking on Google by researching which keywords are trending in your industry and using them to your advantage.

Some of the topics you choose may not get much traffic right now, but they may become more popular in the future, which is why it is important to keep up with digital trends.

Follow the leading industry blogs

Many of the leading brands in the digital world have taken it upon themselves to keep up to date with updates and the latest digital marketing trends as well as to keep an eye on changes in search engine optimization. These professionals use a variety of software and take advantage of blogs written by search engine optimization professionals to stay on top of digital marketing and global trends. Follow the leading industry blogs and join their mailing lists for the latest updates.

Digital and physical magazines

In addition to blogs, there are many digital magazines on the market that keep their readers up to date about market trends and updates. Magazines such as Search Engine Watch, Marketing Watch, and MarketingLand are excellent resources for following digital trends. Digital versions of physical magazines are also useful tools and should be utilized: the New York Times, the Wall Street Journal, and Entrepreneur, for example, are excellent, well-known digital (and physical) magazines.

The era of physical magazines is pretty much over, as information available online is updated much faster and new articles and other publications can be published immediately. However, reading digital magazines can be helpful if you want to stay ahead of digital trends.

The power of social media

Social media platforms are one of the best sources for digital marketing trends. There are a huge number of social media channels, including Facebook, Instagram, Twitter, Pinterest, Reddit, and Snapchat. By creating accounts on major social media platforms and following some social media channels, including blogs and magazines, you can stay up to date on ever-changing trends.

Both local and global brands can gain a lot of visibility by marketing their own brand and services on social media. Social media reaches the whole world at best, billions of people and is a resource that is almost mandatory in today's digital world. To get the most out of social media marketing, it is recommended to engage with other accounts by commenting on potential customers’ posts, liking photos and videos, and following interesting channels. This can all give your own channel more visibility.

It is recommended to follow the channels of the leading brands, in particular, and to follow the trending hashtags. Instagram, Twitter, and Facebook, for example, recommend trending hashtags every day.

Keep an eye on your competitors

Every brand should also keep an eye on what its competitors are doing. Following competitors can help an entrepreneur refine the niche of their brand, invent new ways to market products and services digitally, and reach customers in a new way.