Best alternatives in 2023

Amazon announced that Alexa, the popular website traffic analysis and ranking platform, will be shutting down after being in existence for more than 25 years. will cease to work on May 1st, 2022. We have compiled a list of the best alternatives.

What is (or used to be)

Alexa Internet, a web traffic analysis company, founded in April 1996, is behind Amazon acquired the website in 1999, and the tech giant has been operating it ever since.

Amazon is changing things, though, as it announced that will be withdrawn on May 1st, 2022. Amazon stopped new subscriptions on December 8th, and existing customers will still have access to the site until May 1st, next year.

Clearing out any confusion: is not associated with Alexa, Amazon's voice assistant behind smart home devices like smart speakers and displays. Same name, entirely different product.

You can find similar alternatives below, now that Amazon has discontinued

7 Best Alternatives for Website traffic rankings & evaluation

1. Similarweb

Best Alexa alternative (Free/$200 per month/Custom enterprise plans)

similarweb current logo

Similarweb is essentially the only website on this list that is a 1-to-1 replacement for Similarweb allows you to view the country-wise, global, and category rankings of the websites you choose, as well as the engagement and regional traffic metrics. You can also compare the engagement rates and ranks of direct competitors.

Similarweb can help your business in several key areas, such as digital marketing, prospecting, digital research, eCommerce, investing, and sales. Here is an overview of Similarweb‘s key features:

  • Benchmarking
  • Industry & audience research
  • Website & app analysis
  • SEO, PPC, competitive analysis
  • Affiliate marketing & advertising
  • Brand performance
  • Product optimization
  • On-site search
  • Investment ideation & monitoring, forecasting, and due diligence
  • Lead generation & enrichment, sales engagement, fraud detection

Similarweb is the best alternative to for website traffic rankings and comparisons, audience and interest monitoring, along with other high-level aspects of digital marketing.

The tool is ideal for merges & acquisitions teams, digital marketing agencies, and corporations investing in digital assets. On the other hand, it is not a tool for the average blogger and SEO expert or link builder. Similarweb falls short where Ahrefs and Semrush excel, and vice versa.


  • Ease of use even for new team members
  • Great UI/UX and data visualization
  • Vast dataset
  • Thorough and accurate industry analysis, including local analysis
  • Low traffic threshold (yet it's a bit inaccurate for low traffic websites)
  • Multiple data points
  • Market share and data segmentation
  • Valuable Chrome extension


  • Does not cover all paid media
  • No mobile app
  • Expensive enterprise plans
  • Too expensive for small businesses
  • Not a SEO solution
  • Some inaccuracies in traffic reports (although it has improved a lot compared to the past)
  • Limited free version features
  • Meager free trial period


  • Free
  • Pro – $200/month
  • Custom – Request a quote

Similarweb is free, while the PRO version starts at $200 per month. It also offers a 3-day free trial.

2. Ahrefs

Best SEO tool ($99-$999/month)

While I've been going back and forth between Ahrefs and Semrush for the past year and half that blogging is my full-time business, I believe Ahrefs is the undisputed king of SEO platforms. You can consider it an alternative, but you shouldn't be using Alexa for SEO, to begin with.

Ahrefs, another well-known name in digital marketing and popular alternative to Alexa for SEO professionals, is Ahrefs. You can use this platform to optimize your website and compare it against other websites, find keywords, track your site ranks, and much more. Ahrefs has over 11.8 million keywords from ten search engines.

This platform is known for providing actionable insight and quality data metrics. The pricing starts at $99 per month and can go up to $999/month for enterprise access if you want to explore all the features.


  • Keyword research for ten search engines 
  • Rich dataset
  • Check ranking history
  • Keyword rank alerts
  • Fastest organic keywords ranking updates among SEO tools
  • Fastest backlink indexing among SEO tools (this one is not even close)


  • Minimal free trial period
  • Not for beginners
  • Slightly outdated UX


  • Lite – $99/month
  • Standard – $179/month
  • Advanced – $399/month
  • Agency – $999/month

Ahrefs offers a 7-day free trial. Ahref's Lite plan should be enough for most bloggers and small businesses.

3. Semrush

Best SEM & PPC tool ($99-$999/month)


Semrush was launched in 2008 and is a well-known content marketing platform that offers robust website analysis tools and SEO tools. Semrush offers a wide range of features that can help with SEO, market research, and paid search campaigns.

Semrush is an alternative to for keyword research and traffic analysis. However, I would like to point out that Semrush's traffic reporting has been falling short since the start of 2022. Every SEO expert must have noticed by now, so I give the reigns for traffic analysis and keyword research at the moment.

Just like Ahrefs, Semrush is not a direct replacement for, but it has proven to be among the best tools for keyword research, traffic analysis, and SEM in recent years.

Semrush subscriptions start at $119.95 per person and $449.95 per business.


  • Robust UI
  • Excellent keyword research tools 
  • Rank tracking
  • Backlink tracking
  • Backlink toxicity rankings
  • Competitor SEO analysis


  • Minimal free trial period
  • Steep learning curve for the PPC part
  • One user per account. $45 for additional users
  • Additional features like .Trends can get expensive


  • Pro – $119.95/month
  • Guru – $229.95/month
  • Business – $499.95/month
  • Enterprise – Request a quote

Semrush offers a 7-day trial.

Read our full Semrush review.

4. Moz Pro


While I don't recommend Moz Pro, mainly because of its terrible UX and interface, it offers several features that make it somewhat an alternative to

Moz Pro, a complete SEO suite, includes multiple tools such as keyword explorer, rank tracker, and link explorer. Moz Pro also offers a crawl function to help you identify content issues that need optimization.

Moz Pro may not be an exact alternative to, but it offers powerful tools that can optimize your website and track your site's rank. Moz Pro costs $99 per month and can go up to $599 per month.


  • Keyword research
  • Rank tracking
  • Link research    


  • Expensive plans
  • Not ideal for beginners


  • Standard – $99/month
  • Medium – $179/month
  • Large – $299/month
  • Premium – $500/month

5. SpyFu


Spyfu is another alternative to Spyfu allows you to track keyword rankings, see organic competitors, view PPC keywords of competitors, check competitor backlinks, and more.

Once you have collected the data, export it as an Excel file or CSV. The free version offers valuable features, but the premium subscription provides unlimited data and data exports. You can also access API access, more than ten years' worth of historical data, as well as access to the premium version.

That being said, Spyfu is one of the SEO tools that are more recognized for niche uses, like finding error code 404 pages on websites for link building via content marketing or 301 redirects.


  • Great for competitor analysis
  • Keyword research
  • Affordable paid plans    


  • The interface is a little cluttered 
  •  For beginners it can be overwhelming
  • No full-version free trial available


  • Free
  • Basic – $33/month
  • Professional – $58/month
  • Team – $100/month

6. Serpstat


Serpstat is a service that can help you with keyword research, competitor analysis, rank tracking, site audit, and domains analysis. You get all the features you'd expect from an SEO tool, much like Ahrefs and Semrush. The data volume may not be as large as that of the competitors. Pricing is between $69 and $349 per month.


  • SEO competitor analysis
  • Page audit
  • Keyword research    


  • Keyword difficulty might not be correct
  • Lacks unique features


  • Free
  • Lite – $55/month
  • Standard – $119/month
  • Advanced – $239/month
  • Enterprise – $339/month
  • Custom – Request a quote

7. Ubersuggest

Ubersuggest is the top alternative to Ubersuggest's key features include domain overview, dashboard with top-ranking pages and keyword suggestions, as well as content ideas and backlink history. Ubersuggest, while not as feature-rich as Semrush and Moz, is easy to use for beginners.


  • This free version includes sufficient tools
  • Clean UI, solid UX
  • Beginner-friendly


  • Outdated keyword data
  • Not too advanced
  • Limited backlink history
  • Backlink data is drawn by Moz (indexing will be slow)


  • Free
  • Individual – $29/month
  • Business – $49/month
  • Enterprise/Agency – $99/month is a great way to track a digital entity's web traffic. Although will be missed, many other options offer even more features to fill the void left behind. My #1 recommendation is to replace's feature set with Similarweb. It is the only tool in this list that perfectly matches's features (and goes several extra steps further in multiple aspects).

If you are looking for the best SEO tool, Ahrefs and Semrush go neck and neck in that department, but I would crow Ahrefs the #1 option at the moment.

Anastasios Antoniadis
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