Today, Facebook announced that it would block both Australian publishers (media firms) and users from sharing news and links to articles on the platform. This decision comes after a bill passed by the Australian House of Representatives that will make tech giants like Facebook and Google pay news organizations use their content.
In response to Australia’s proposed new Media Bargaining law, Facebook will restrict publishers and people in Australia from sharing or viewing Australian and international news content.
Facebook will block publishers in Australia from sharing any content on their pages. Tools like insights and Creator Studio will still be available. Australian users cannot view or share local or international news content, while international users will be unable to share news from Australia or articles from Australia-based news publishers.
Moreover, international publishers will also be affected as their content will not be viewable or sharable in Australia.
This change will go active immediately, with Facebook claiming that less than 4 percent of content shown in the News Feed comes from Australian publishers, in an effort to downplay the impact of the decision.