genesis goes full electric

Genesis hints at going full electric with new trademarks

It appears that luxury carmaker Genesis is getting closer to electrifying its entire vehicle lineup.

Over the weekend, motoring and EV outlets were in a buzz with the news that Genesis — the luxury branch of South Korean carmaker Hyundai — has trademarked six new car names.

All trademark names were suffixed by the letter “e,” showing the company is preparing to overhaul its lineup.

Early in the year, the company confirmed it has two electric crossovers in the works, but details on its incoming vehicles lineup remained scarce. However, with the news that it trademarked G70e, G80e, G90e, GV70e, GV80e, and GV90e, it seems that it’s making electrified versions of its current vehicles.

With no new model names listed, it seems, the cars will be very similar to their combustion predecessors rather than entirely new models being released. Loyal fans of the brand are likely going to appreciate the consistency.

The letter “e” isn’t a guarantee of a fully electric drivetrain, though. It might be a hint toward hybrid power systems, BMW’s hybrid tech goes by the name “eDrive,” for example.

Last year,  Hyundai announced that it was turning the name of one of its most popular EVs, the Ioniq, into an entirely electric car brand.

With that in mind, it’s not surprising that Genesis is turning to electrified vehicles.

Source: The Next Web

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